New Pampers Premium Protection project

NEW Pampers Premium Protection

An exclusive team of Squaddies joined our new project to try NEW Pampers Premium Protection, with double protection for skin and against leaks.

17/07/2024 to 16/09/2024

Dorina 09/08/2024 - 09:00

Welcome babies of Britain 🥰

Well, hello there, little one. We are absolutely delighted to have you and your parents join us for this adorable project with Pampers Premium Protection.

Your grownups told us all about you, and we decided you would be the perfect Chief Testing Officer for new Pampers Premium Protection nappies. Over the next few weeks, you and your grownup will put these nappies to the test, and then they can tell all your pals’ mums and dads about them. But first, let’s remind ourselves why they’re great.

Double protection for skin and against leaks 💦

Wee and poo in your nappy can lead to discomfort and nappy rash2,3. Why? Because your skin is 30% thinner and more delicate than your grownups1. And as busy babies of the world, you simply don’t have time for that sort of things. That’s why team Pampers (the folks who make your nappies) have developed NEW Premium Protection nappies, with double protection for skin 🍃 and against leaks💦.

DermaComfort layer

The DERMACOMFORT layer helps to keep skin dry and protected… (making them perfect for happy babies)

Stop & Protect pocket

…and the STOP & PROTECT POCKET helps prevent leaks escaping at the back. (your parents will be delighted with this)

This next bit’s for your parents...

Your project missions 🚀

Starter kits will be landing on doorsteps up and down the country from August 12th onwards. Keep an eye out for the postie but don’t worry if it doesn’t arrive right away, it could take up to a week after this date.

We’d love your help in spreading the word about the unique features of the New Pampers Premium Protection.

Here’s what we’d love to see from you:

  1. Try out NEW Pampers Premium Protection nappies with your little one 👶

    Your very first job is to put the Pampers Premium Protection nappies to the test.
    ❗ NOTE: Please open the pack carefully so you can include your pack in shots when you create fab content – thank you 😊

  2. Invite your parent pals to get involved 💌

    Let your pals know that when they download the Pampers Club App 📲 they can get a £6 off Pampers Premium Protection coupon*. Simply hand them one of the 10 small leaflets 🎫 you received – they contain all the details they need to access their coupon.

  3. Post to social media 🤳 with

    ...cute pics and vids of your little one in their new nappy
    ...the hashtags: #ad #PampersPremiumProtection #PampersBabyApproved and #PampersSquad

  4. Write a review on Pampers.com ✍

    ...giving your thoughts 💭 on the new Pampers Premium Protection nappies

  5. Share your reviews and social posts with us... 😉

    to be in with a chance of winning one of 20 x £50 Amazon gift cards**. 🍀

If you can’t wait to get started then why not let your pals know that you’ve been selected for this project and that they can expect to see more exciting content very soon!

Upload social URL Upload a screenshot

@all: What are you most looking forward to in this new project with NEW Pampers Premium Protection?


1Telofski S, et al. Dermotol Res Pract 2012, Stamatas GN, et al. Pediatr Dermatol 2010;27;125-131
2Berg RW. Etiology and pathophysiology of diaper dermatitis. Adv Dermatol. 1988;3:75-98.
3Berg RW, Milligan MC, Sarbaugh FC. Association of skin wetness and pH with diaper dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
*T&Cs apply. UK residents only above 18. **Full competition terms and conditions can be found here.

258 Comments

Jamie23 • 09/08/2024 - 13:53

Yaaay! I made the team!! So excited... thank you pampers 🥳🥳🥳🥳 can't wait!!

Lu2022 • 09/08/2024 - 13:53

Hello everyone! Looking forward to participating :)

MaeveIvy • 09/08/2024 - 13:54

So excited to be part of this squad!! X

Giuseppina Verified 09/08/2024 - 13:55

So excited, I made the team! Can't wait for the little ones to try them

Panda_Mama Verified 09/08/2024 - 13:55

So excited to join the team! Big fan of pampers anyway and looking forward to trying the new range. Thanks Pampers! 🥰❤️

Kemszara • 09/08/2024 - 13:56

Yayyyy!!! I made it to the team. Thank you so much Pampers.. We love you Xoxo!

Firsttimemumat29 Verified 09/08/2024 - 13:56

Hey squad ❤️😍 so happy to be a part of the team! Looking forward to the starter kit arriving!

Daisymarie Verified 09/08/2024 - 13:57

Thank you pampers for making me apart of the team !

Fifiwall • 09/08/2024 - 13:57

Woohoo I made the team!! So excited ☺️☺️ thanks pampers and looking forward to the starter kit!

Mahira • 09/08/2024 - 13:57

So happy to be the part of the team..

daneweston Verified 09/08/2024 - 13:57

Hi All
Well isn’t this exciting
I must say already I can’t wait to get these on my little one

LaulTinds Verified 09/08/2024 - 13:57

Yaaay !! So excited I made the team 🥰

Georgiawis Verified 09/08/2024 - 13:57

Yaaay! So happy to be part of this great team🥳

Zozzy101 Verified 09/08/2024 - 13:58

Hi everyone! Delighted to be in :) Love Pampers x

rhidassa Verified 09/08/2024 - 13:58

Exciting! Bubs started in the P3 Preemie Pampers so exciting to be trying a new range in bigger sizes 😅🥰

Xalannahx1 • 09/08/2024 - 13:58

Just found out I'm part of the team. So excited to try the new range and tell all my mummy friends

NikkiM13 • 09/08/2024 - 13:58

We’re so happy to be part of the team! We can’t wait to receive our kit!☺️

gemjohnson83 Verified 09/08/2024 - 13:58

Whoop whoop 🙌 made the Pampers Squad! 🎉

rach01573 • 09/08/2024 - 13:59

Thank you so much for allowing me to be part of the team, we can't wait to try these! ❤️

Emmaha93 Verified 09/08/2024 - 13:59

Thanks pampers can’t wait to get started 🙌🙌

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