The babies of Britain have spoken! 👶📢

Attention Babies of Britain: It’s official, you are a big deal! Not only are you the centre of your parents’ world, but you’re also the centre of everything Pampers does. Why? Because you’re adorable, obviously, but also your skin is 30% thinner and more delicate than your grown-ups¹. And, when there’s wee and poo in your nappy, it can become uncomfortable^2,3. No fun, right? 97% of UK parents agree that dry and protected skin helps to keep their baby happy⁴. And it matters so much to all of us that you’re happy!

We’ve spoken to some of your fellow babies, and they officially approve of Pampers Premium Protection nappies. Are you ready to have your say? 😉 Excellent! Hand over to your parents now, and we’ll give them the details.

Apply now

What’s so special about Pampers Premium Protection? 💛

NEW Pampers Premium Protection have been developed to provide double protection for skin and against leaks.

🔒 With a DERMACOMFORT layer that pulls wetness and mess away from skin and locks it inside the nappy
🚫 A STOP & PROTECT pocket that helps leaks from escaping at the back
💧 Up to 100% leakage protection
💨 An airy topsheet that allows the air to flow freely around the nappy
👩‍⚕️ Dermatologically tested and with 0% EU Perfume allergens

Your Squad goals (baby’s edition) 👶

Life is busy for Britain’s babies; there are naps 😴 to be had, milk 🍼 to drink, and a whole new world to explore. That’s why we want to keep your part in this project simple: try out New Pampers Premium Protection and stay happy 🤗 and dry.

Interested? Fabulous. Have a word with your parents and they’ll do the rest.

Your Squad goals (parent’s edition) 🙋‍♀️🙋‍♂️

We’re looking for 3,000 parents to try out the latest upgrade from Pampers. We’d love you to:

1. Get social online 🤳

   Show off your little one in their Pampers Premium Protection nappy and share your thoughts on the latest innovation from Pampers with your friends and followers on your social channels.

2. Get social offline 💭

   Speak to your fellow parent and kiddie carer pals and let them know about the newest way to keep skin dry and protected.

3. Share the love 💌

   Invite your parent pals to download the Pampers Club App and get a £6 off coupon* on Pampers Premium Protection so they can try these upgraded nappies for themselves.

Interested? Then apply to take part now. 👇

Yes! I want to apply

@all: Ready to give your little one the best protection yet?

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¹Telofski S, et al. Dermotol Res Pract 2012,Stamatas GN, et al. Pediatr Dermatol 2010;27;125-131
²Berg RW. Etiology and pathophysiology of diaper dermatitis. Adv Dermatol. 1988;3:75-98.
³Berg RW, Milligan MC, Sarbaugh FC. Association of skin wetness and pH with diaper dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
⁴Pampers European Survey, 2023
*T&C’s Apply. UK residents only over 18.