New Pampers Premium Protection project

NEW Pampers Premium Protection Part 2

An exclusive team of Squaddies will join our new project to try NEW Pampers Premium Protection, with double protection for skin and against leaks.

18/09/2024 to 20/12/2024

Dorina 18/10/2024 - 15:00

Welcome tiny citizens of Britain 🥰

We are pleased as punch to welcome you and your grownups to this delightful adventure with Pampers Premium Protection. Your parents and carers have told us all about you, and we couldn’t think of a better Chief Testing Officer to put Pampers Premium Protection nappies to the test. Over the next few weeks, you and your grownup will be giving these nappies a whirl, and your parents can share the scoop with all their friends. But first, let’s remind ourselves what makes these nappies great.

Double protection for skin and against leaks 💛

Wee and poo in your nappy can lead to discomfort and nappy rash2,3. Why? Because your skin is 30% thinner and more delicate than your grownups1. And as busy little ones, with an entire world to explore, you could do without that. That’s why Team Pampers (the folks who make your nappies) have developed NEW Premium Protection nappies, with double protection for skin and against leaks.

DermaComfort layer

The DERMACOMFORT layer helps to keep skin dry and protected… (making them perfect for happy babies)

Stop & Protect pocket

…and the STOP & PROTECT POCKET helps prevent leaks escaping at the back (great news for your folks)

Hand over to your parents now, they can take it from here.

Your project missions 🌟

Starter kits will be landing on doorsteps up and down the country from October 21st onwards. Keep an eye out for the postie but don’t worry if it doesn’t arrive right away, it could take up to a week after this date.

We’d love your help in spreading the word about the unique features of the New Pampers Premium Protection.

Here’s what we’d love to see from you:

  1. Try out Pampers Premium Protection nappies with your little one 👶

    Your very first job is to put the Pampers Premium Protection nappies to the test. NOTE: Please open the pack carefully so you can include your pack in shots when you create fab content – thank you 😊

  2. Invite your parent pals to get involved 🙋‍♀️🙋‍♂️

    Let your pals know that when they download the Pampers Club App they can get a £6 off Pampers Premium Protection coupon*. Simply hand them one of the 10 small leaflets you received – they contain all the details they need to access their coupon.

  3. Post to social media 🤳

    ...cute pics and vids of your little one in their new nappy
    ...with the phrase ‘Approved by [your baby’s name]!’-either in the video or the caption
    ...with the hashtags: #ad #PampersPremiumProtection #PampersBabyApproved and #PampersSquad

  4. Write a review on Pampers.com ✍

    ...giving your thoughts on the new Pampers Premium Protection nappies

  5. Report back and share your reviews and social posts with us 📲

    to be in with a chance of winning 🍀 one of 20 x £50 Amazon gift cards**

Eager to dive in? Fab! Give your pals a heads-up that you’ve been chosen for this project and let them know, they’ll see more exciting updates from you soon!

Upload social URL Upload a screenshot

@all: What are you most looking forward to in this new project with Pampers Premium Protection?


1Telofski S, et al. Dermotol Res Pract 2012, Stamatas GN, et al. Pediatr Dermatol 2010;27;125-131
2Berg RW. Etiology and pathophysiology of diaper dermatitis. Adv Dermatol. 1988;3:75-98.
3Berg RW, Milligan MC, Sarbaugh FC. Association of skin wetness and pH with diaper dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
*T&Cs apply. UK residents only above 18.
**Full competition terms and conditions can be found here.

110 Comments

Joannemarie123 • 18/10/2024 - 17:51

What a great start to the weekend with a squaddie team email woohoo! Super excited to give the premium protection nappies a go! 🙂 Congratulations to everyone who has been selected and I hope your little ones get on well with the nappies.
Have a good weekend 🥳☺️

Jessm Verified 18/10/2024 - 17:53

So glad I made the team, 💃💃can wait to try out the new premium protect with my little one

Hannurr95 • 18/10/2024 - 17:54

Wooooop we are in!!! 🫡

Thank you and congratulations to everyone who is also involved 🦋

From a mum with 3 under 3 🤪

Nannacarol • 18/10/2024 - 17:57

Can't wait to start testing these on our little 1

Joanneboughen • 18/10/2024 - 17:57

🙌🏼🙌🏼 let’s do this 🥳

EB • 18/10/2024 - 18:01

Thanks for the chance to take part, we look forward to getting our delivery

EmmaJoBroady • 18/10/2024 - 18:02

Looking forward to giving these a try with baby #4!

NewmumAod24 • 18/10/2024 - 18:04

Looking forward to delivery 🤩🥳

Amna786 • 18/10/2024 - 18:04

Ready for the survey just waiting for the samples

Annjee • 18/10/2024 - 18:05

Wowww excited to be a part of this project, looking forward to share and spread the word to mums/dads around and make premium protection a great success

CaitlinHunt98 • 18/10/2024 - 18:09

Yay! So glad to join the squad 😊

Louise31 Verified 18/10/2024 - 18:10

Absolutely delighted to have made the time. Super excited to start. Looking forward to getting started

Cornishmumma Verified 18/10/2024 - 18:10

So excited to of made the squad again!!🖤🖤🖤🖤

Srentall • 18/10/2024 - 18:15

Locked in with the squad 🫡

Eczema and sensitive skin fam ready to put these nappies to the test🤪

SmileyT • 18/10/2024 - 18:17

So glad to be part of the team, eagerly awaiting my delivery!

Janeeks • 18/10/2024 - 18:17

Woot, glad to have made the squad. I’m looking forward to getting started

SizzlesMum Verified 18/10/2024 - 18:19

Can’t wait to test them out! 🩷

Aaamberrrose • 18/10/2024 - 18:21

We're so excited to have been picked for the team ! Me and my little lady can't wait to try and review 😍

yvonne_ywlau • 18/10/2024 - 18:22

Thank you for choosing me in the team! So excited! Can't wait to start the test! :D

Twinmumandone • 18/10/2024 - 18:26

Looking forward to using the products with my twins

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